Green and Sustainability

Green and sustainability is the concept governing any action with the aim at providing a better living for humans. Cradle to Cradle[1] is the fundamental approach what should be adopted at the start of any such actions.

Since 1998 when Prof Anastas and Warner introduced the twelve principals of green chemistry[2] as the governing approach for most product designs and manufacturing processes, vast efforts have been invested into green programs. These guidelines should be adapted and adopted in all developments from the start to ensure green and sustainability at the end.

1. Prevention

2. Atom economy % è E-Factor

3. Less hazardous chemicals syntheses

4. Designing safer chemicals

5. Safer solvents and auxiliaries

6. Design for energy efficiency

7. Use of renewable feedstock

8. Reduced unnecessary intermediate steps

9. Catalytic syntheses

10. Design for degradable

11. Real-time analysis for pollution prevention

12. Inherently safer chemistry of accident prevention

The application of green-chemistry is using chemistry-inspired knowledge to generate value-added products through waste-free and energy efficient processes. The principal of green chemistry can be applied to any field of scientific research because the concept is not a new type of science, rather it is a new approach to science.

PELEN has been following the guidelines of green and sustainable principles, which has become the starting point in all our actions. We select non-hazardous materials for both our product development and in products that we supply to our customers. At the same time, we engage in energy conservation projects with the clients.

For more information, do visit

Our Energy Savings Products for Industry ( ENVAC™ &

Energy Savings Stickers for Household & Office ( HOMESAV™

Ref [1]: Cradle to Cradle Design (abbreviated C2C). Simply definition is a holistic economic, industrial and social framework, that essentially is waste free by nature. The model is not limited to industrial design and manufacturing; also be applied to many aspects of human living scopes. The term ‘C2C Certification’ is a protected term of the McDonough Braungart Design Chemistry (MBDC) consultants, is a proprietary system of certification. The phrase “Cradle to Cradle” itself was coined by Walter R. Stahel in the 1970s, and model now is based on a system of “lifecycle development” initiated by Michael Braungart in the 1990s. Technical Framework for “Life-Cycle Assessment” is published. The model has been implemented by number of companies around the world, predominantly in the U.S., the European Union and China.
 Ref [2]: “Green Chemistry: Theory and practice” Book, Paul T. Anastas and J.C. Warner, Oxford, England,1998. èè 12 principles of Green Chemistry

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